We designed the branding and packaging for Lal Gulab Liquid Detergent to establish it as a modern, premium solution for everyday laundry needs. The brand identity highlights freshness and care with a clean, bold design and a professional color palette. The packaging was created to reflect convenience, hygiene, and effectiveness, while also emphasizing its suitability for both front load and top load washing machines. To strengthen its positioning, we highlighted key benefits such as superior fragrance, machine and color care, faster stain removal, and better dissolution, making it stand out as a next-generation detergent. The overall design effectively conveys both efficiency and trust, successfully positioning Lal Gulab Liquid Detergent as a reliable and advanced laundry partner for today’s households.