We developed the complete branding and packaging design for Bharpa Sabnam Detergent Powder with the aim of creating a strong, relatable identity in a highly competitive market. The brand identity was crafted to highlight freshness, strength, and trust, with a vibrant logo and a bold color palette that ensures strong recall. The packaging design uses radiant whites, floral freshness, and lifestyle imagery to showcase purity and effectiveness, while the tagline “Easy Clean, Big White” reinforces its superior cleaning power. To connect with diverse consumers, we highlighted its compatibility with both machine wash and bucket wash, making it versatile and practical. The overall branding positioned Sabnam as a modern yet approachable detergent choice that resonates with households and stands out on retail shelves.

Project Executed By: Mr. Domendra Sahu